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Institutional Selling Of Mozzarella Cheese In Mumbai

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Institutional Selling Of Mozzarella Cheese In Mumbai
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Institutional Selling Of Mozzarella Cheese In Mumbai - June 15th, 2008

The very word ‘cheese’ makes one’s palate flutter. In India cheeses are a luxury while in developed countries they are a part of their daily meal. The present market for cheese in India is estimated at about 9,000 tones and is growing at the rate of about 15% per annum. Today, cheese preparation in India has a market of Rs 70 crore annually. Cheese is mainly consumed in the urban areas. The four metro cities alone account for more than 60% of consumption. Mumbai is the largest market (accounting for 30% of cheese sold in the country), followed by Delhi (20%), Kolkata (7%) and Chennai (6%). Mumbai has a larger number of domestic consumers, compared to Delhi where the bulk institutional segment (mainly hotels) is larger.
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