Packaged Atta Industry - Analysis

[arunpandey46]

This is a good analysis and report on the current state of this evolving market.

[intellectsin]

Good one... This is really Useful. Can anyone help me with some insight on Orissa Market . I want some information on Local brands in this market.

[Atul.Chaudhary12]

In its natural state, wheat is a good source of vitamins B1 (thiamine), B2 (riboflavin), niacin, B6 (pyridoxine), E, as well as iron, and zinc. Nevertheless, because most of these nutrients are concentrated in the outer layers of the wheat grain, a significant proportion is lost during the milling process. For lower extraction rates of flour (i.e. more
refined flour) , the loss of vitamins and minerals is greater. In developed countries, wheat flour is generally fortified with vitamins B1, B2, niacin, and iron. In some countries
calcium and folate are also added. Vitamins A and D can also be added to flour. This way consumers get a one up product in case of branded packaged atta than in case of local chakki atta. I am presently doing a project on branded packaged atta vs local chakki atta - consumer behaviour analysis and strategy for positioning of packaged atta. I would welcome any suggestions on how I can further add value to the project. Regards.

[harshgarg31]

well your analysis seems to be good. kindly allow me to have the detailed analysis report as I am planning to launch a new product in the market

[abcde]

thanks .. i am researching on atta market