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Distribution Channels of TATA AIG

Discuss Distribution Channels of TATA AIG within the Business Environment (B.E) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; The winds of liberalization initiated vast changes in the functioning of the industry today. Increasing number of multinational partnership with ...

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projects4mp
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Distribution Channels of TATA AIG - June 15th, 2008

The winds of liberalization initiated vast changes in the functioning of the industry today. Increasing number of multinational partnership with private insurers have paved the way for a radical shift in insurance selling- through a number of new distribution channels besides bringing about more awareness on the need for insurance and also stressing on the important role technology can play.
In the developed markets, many insurers have a preferred mode of distribution (e.g., agents, brokers or bancassurance, DSA). In India, many players are hedging their bets because the need for scale outweighs considerations of focus and because non-agency distribution, which is presently operational for the last two years forms a basis for study.
Tata AIG has a corporate agency channel, which handles its corporate agents and have tie-ups with 38 corporate houses.
Insurers want to lower distribution costs by finding more efficient channels. The new private players are developing multiple channel models; many insurers use or plan to use several banks as distributors. Because most banks have strong regional bias, in this regards Tata AIG has agreement with HSBC( corporate agency distribution) through that it is doing both life insurance and general insurance business..
Because most banks have a strong regional bias, Insurers can use several banks without creating large overlap. Many larger banks are sourcing products from several insurers acting as manufacturers.
An important distribution challenge facing insurers is the need to meet the rural and social sector legislative requirements stipulated in terms of market opening. For Tata AIG, it takes rural insurance as an opportunity and not an obligation. For achieving objective in rural area it has also tie with NGOs(Bridge stone for Karnataka and Kerala).
In this project mainly focus is distribution channel of Life Insurance of Tata AIG and little bit of distribution of General Insurance of Tata AIG also. So as the whole topic of distribution can be known for the both company of Tata AIG ( Life and General insurance). Gradually channels are incorporating day by day for the growth of business.
In the span of two to three years Tata AIG achieve much more business growth what it expected at the time of entrance in Indian market. It happened because it has quality people, innovative management, be able to employ technology effectively besides having right products with effective and modern distribution channel.
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rahul_richi
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Re: Distribution Channels of TATA AIG - July 3rd, 2008

thanx for the project
this helps me a lot
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Re: Distribution Channels of TATA AIG - August 13th, 2008

fantastic marketing technique by tatas !!!
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ms.pallavi
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Re: Distribution Channels of TATA AIG - August 14th, 2008

Great Information..!!
This will definetely help lot of students preparing project reports
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Re: Distribution Channels of TATA AIG - September 1st, 2008

hey guys i need to submit a report on the distribution channel of some product!!!
any project will b greatly appreciated!!!!!!!! thanx!!!!!!
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asky
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Re: Distribution Channels of TATA AIG - November 8th, 2008

i think this is going to help me out a lot
tatas are doing nice job
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Adithya Dev
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Re: Distribution Channels of TATA AIG - December 25th, 2008

hi dude. this project is really very good. you have done a great job. keep it up pal.

Does anyone have any other project on TATA-AIG ? can be of help to me . thank you so much in advance !
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Rahul Tyagi
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Re: Distribution Channels of TATA AIG - January 7th, 2009

Thanks a lot for this project. Ways to go TATAs.
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Tanmai Tiwari
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Re: Distribution Channels of TATA AIG - March 2nd, 2009

awesome !!! bro that was reallly good ,,,,, thanx for sharing
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Snehal Bhatt
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Re: Distribution Channels of TATA AIG - April 23rd, 2009

how can i download it ????????? please help me , i need it. please,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,:Sug arwareZ-060:
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