Market environment consist of all factors that in one way or another affect or affected by the organization desicion.
there are external and internal factors.
- Internal factor , these involve (5M's)
-
Management
-
Manpower
-
machine
-
material and
-
money.
- External factors , these include
Macro factor and micro factors.
Macro factors are the one that affect the organization indirectly, these are (
pestel)
- Political
- enviroment
- socia-cultural
- technological and
- Ecological
- leagal
while micro factors are those which affect the organization directly it involve
- customers
- competitors
- suppliers and
- public