Hi Thread, Thanks very much, it is very good!
Could you please give me more details on this topic, as i need write a report on my Customer forcus, thanks very much!
Jenny
Quote:
Originally Posted by kartik Market environment consist of all factors that in one way or another affect or affected by the organization desicion.
there are external and internal factors. - Internal factor , these involve (5M's)
-
Management -
Manpower -
machine -
material and -
money. - External factors , these include
Macro factor and micro factors.
Macro factors are the one that affect the organization indirectly, these are ( pestel) - Political
- enviroment
- socia-cultural
- technological and
- Ecological
- leagal
while micro factors are those which affect the organization directly it involve - customers
- competitors
- suppliers and
- public
|