Brand Building Global and GLOCAL

vicky_600

MP Guru
In this section, you learn how to build a brand and get into the CRUX of the brand...
So go through the attachments to learn more ....

There is an article attached on building International Brands....Its an Excellent one.....
Write this in your exam
 

Attachments

  • Report_BrandEquity.pdf
    642.8 KB · Views: 162

vicky_600

MP Guru
The further attachments carry PRESENTATIONS on
Branding as well as there is a lot of info on BRAND IMAGERY in the attached WORD DOC
 

Attachments

  • Session10-11-BrandingStrategies.ppt
    929.5 KB · Views: 137
  • Session 12 - Branding Leveraging.ppt
    98 KB · Views: 120
  • Session 13 - Introducing and Naming New Brands and Extensions.ppt
    76 KB · Views: 109

vicky_600

MP Guru
Some more PPTs and full fledged info on Brand Imagery..go through the case study on Brand Imagery as it will let you solve almost any CASE STUDY on a hotel Chain
 

Attachments

  • Session 16 - Organising for Brand Building.ppt
    75.5 KB · Views: 87
  • The_power_of_brand_imagery.doc
    47 KB · Views: 87

TANNS

Par 100 posts (V.I.P)
than sbut pllzz provise more information:SugarwareZ-204::SugarwareZ-204::SugarwareZ-204:
 
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