Of movies, Money and Bollywood

[percept]

Movies as of late have become the major source of entertainment and revenue generation. Last year a top movie star was rumoured to have paid a whopping sum of Rs 10 Crore towards Income tax. Could you imagine that???..A decade earlier that amount could have produced and released 5 blockbusters with leading stars who could have bought in the audiences through sheer star value. Such has been the changing face of the entertainment industry in India. A lot of money, time and manpower is involved towards the successful completion of a movie venture. The functioning and infrastructure of movie houses have changed drastically with most of them willing to opt for the hardcore professional-attitude of the white collared corporate world.

Thanks to the country’s increasingly globalized business platform, there is immense scope for a creative and market-attuned movie production company in India today. The Indian film industry – both in the advertising and entertainment sectors – now rivals in scope and scale anything that the West has to offer. The Indian Film Industry also termed Bollywood has reached a level of glamour and international interest that only Hollywood could previously boast of. Indian television as of late has also been a major revenue-spinner that drives a number of retail and entertainment markets. Given the adequate resources a movie production company in India could deliver products in lines of international standards. The concept of reality shows has also given birth to small time production houses that continuously produce shows on a yearly basis in terms of series of seasonal ventures. The USP of these reality shows lies in the form of well known film stars or celebrities who either judge the shows or put in a guest appearance for an episode or two, thereby increasing the TRP.


Movie production is a refined science with exacting protocols to ensure the right product is delivered within specified time-frames. The entire process is basically five-fold. At the development stage, the company develops or commissions a script and adapts it into a suitable basis for a film. Then you have the pre-production process, wherein the company harnesses it resources for the actual shoot by hiring a cast and crew, selecting a location and putting up sets. In the ensuing production stage, the film crew records the raw elements of the film and graduates it into the post-production stage. Here, the editing process takes place and appropriate visual and audio elements such as music and special effects are incorporated. This invariably involves the use of computer-graphic visual effects. In the case of an ad or corporate film, the product is then delivered to the client. If the film is a commercial venture, the company’s sales and distribution division ensures that it reaches theatre and/or DVD distributors for dissemination to the general public.

Eventually a lot of money, man power and work is at stake at the initial stages of a film. A good production house does ensure that the entire process in executed in a through professional manner. Right from the make-up artists to all backstage members to the actual cast, all needs are taken care off. Yes, these are exciting and challenging times for any movie production company in India. As the market for quality movie making expands in the country, more and more companies are rising to occasion.