The latest is Birla Institute of Management Technology, Noida, which launched its ‘Thought Leadership Series’ with Gandhigiri lessons for business and management. H Chaturvedi, director BIMTECH, doesn’t feel that it is late for an organisation whose founders have been historically related with Gandhi.
It was just that they were keeping a low profile. Another speaker and noted Gandhian, Tushar Gandhi, says, “Gandhi was a management guru, he created brands.” He feels that Bapu was one of the greatest managers ever. “The Swadeshi movement popularised Khadi, and for every videshi goods burnt he provided options. Isn’t it management?” he asks. Today, companies all across the world are trying to bridge the gap existing between them and their customers.
First creating platforms for the public to connect to each other and later using their latent talents for their own advantage — that is the new emerging business model.
And, who else can one look up to other than Gandhi who orchestrated the freedom movement of a vast and diverse country like India. “Gandhism is not only about non-violence it is being fair and honest to self and others,” says Gopal Mishra, a first year student of BIMTECH. He believes in Gandhian values and has set up an NGO, Kartvya in his hometown Gorakhpur. Mr Gandhi emphasies: “Management institutes need to have a course on the morality of business. In today’s mad race, burnouts are more frequent and the young generation is looking for longevity.
This can only be there if you’re ethically strong.” Another student, Jyoti feels that to survive in this competitive world you need to change strategies and Gandhi successfully did that. She agrees that Gandhi was a successful manager. Mr Chaturvedi says that the institute’s attempt is to teach students how to assimilate the Gandhian philosophy in business practises so that they never face a dilemma between choosing the right and the wrong.
However, not everyone agrees with it, one student feels, “Gandhi for me is a politician. I understand he has given us some principles and they may be right but after a certain limit you become Harishchandra and certainly business is not run only on honesty and sacrifice.” Tushar Gandhi adds that it is similar to Bapu’s idea of small macro-economics co-existing together and trading their surpluses, in harmony with nature.
Sacheesh Sharma, another first year student sums it up best, “Business or life, the trick is to be fair, honest, helpful and considerate, without that you may achieve something but it won’t last long.” http://economictimes.indiatimes.com/...ow/2172032.cms