Innovation Stories

[FONT=Verdana,Arial,Helvetica,sans-serif]AUTOMOTIVE & SPECIALTY MARKETS GROUP[/FONT]
[FONT=Verdana,Arial,Helvetica,sans-serif]Innovation Stories[/FONT][FONT=Verdana,Arial,Helvetica,sans-serif]
[/FONT][FONT=Verdana,Arial,Helvetica,sans-serif] RAYMOND were quite keen on introducing SCOTCHGARD™ soil and stain repellant finish on their range of furnishing fabrics. However, there was an unexpected catch, because the furnishings were made from pile fabric, the conventional padding method of application was not possible, it would damage the pile. [/FONT]
[FONT=Verdana,Arial,Helvetica,sans-serif]3M India's Specialty Materials Division's engineers solved the problem by developing a 'spray' method of application that provided the necessary finish without damaging the pile.
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[FONT=Verdana,Arial,Helvetica,sans-serif]Developing solutions for Indian consumers utensil cleaning needs"

Product : Scotch-Brite Multi- Purpose Scrub Sponge
Business: Home Care Division

Background:
Scrub sponge is a value added product over scrub pad, with urethane sponge laminated to green 3M abrasive web. This unique product allows cleaning of wide range of utensils (abrasive web for cleaning utensils used for eating and serving and soft sponge for cleaning delicate utensils like glass, porcelain etc,) apart from providing good grip and saving detergent.

After Scotch-Brite scrub sponge launch in Indian market, it was realised that the product could not last long for the Indian consumer cleaning needs, which generally requires cleaning of tougher stains, due to local food habits as compared to most part of the world.
The product was delaminating after 7- 10 days of use.

3M India approach :
Soon Indian team, comprising of marketing, technical, manufacturing with the help from Korean lab and manufacturing worked on the product modification including urethane sponge, adhesive for laminating and manufacturing
process.

Improved product was tested for their desired performance and consumer satisfaction among panel of consumer across India through professional Research Agency.

A new automatic product manufacturing capability was built in 3M factory Bangalore, India under guidance from 3M Korean team. Stricter quality control monitoring process were laid for suppliers as well in house manufacturing process .

Simultaneously a new consumer friendly product packaging was developed along with a new convenient product size at 7.5cmx7.5cm , a right size for normal Indian ladies.
Today we have more and satisfied consumers.

Our Commitment :
At 3M it is our continuous endeavour to provide superior solutions to consumer needs by understanding consumer needs better and developing products through continuous innovative approaches.
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[/FONT][FONT=Verdana,Arial,Helvetica,sans-serif]ne more story of 3M Innovation that has found it acceptance in the Indian market, again quite unique, is in the Traffic booth which operate on solar energy and made in India by the pioneer, M/s TATA BP SOLAR.

ONE SHOULD NOT THROW STONES IF YOU ARE LIVING IN A GLASS HOUSE, so goes the saying, probably out of fear from injuries of flying glass shards. Glass shards are lethal, dangerous, what have you. All types of glass, be it toughened, be it laminated, etc will shatter. The intensity depends on the amount of impact energy which is available.

The shortest answer in the world to mitigate even a bomb blast effect on glass or for that matter stone throw for instance, or to deter crime by glass break-in is by using 3M Scotchshield Safety and Security film.

[/FONT][FONT=Verdana,Arial,Helvetica,sans-serif]Unfortunately for all of us, the incidence of arson is on the rise. The first building material that will get hit is the glass. If one is staying close to such a glass, you can well imagine the plight afterwards!!

These films will ensure that if the glass is subjected to impact , it will hold the pieces of glass together, and will not allow them to fly. Many companies have taken extra precaution to take care of their employees by installing these films. Even residential apartments have got these films to provide additional safety. We have installed several thousands of sq.ft of these films in India itself and millions of sq.ft all over the world. In short it has already stood the test of time. Installation at CITIBANK, ICICI, GOLF CLUBS, ETC VOUCH FOR THE PRODUCT PERFORMANCE.
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