You can’t just call it a company anymore — it’s more of an economy unto itself. With $76 billion in annual sales, 138,000 employees, and operations in more than 80 countries, Procter & Gamble, the world’s biggest consumer goods company, has grown to such epic proportions that economists consider it a bellwether of consumer spending and confidence. Among the more than 300 brands it sells globally, from Gillette and Crest to Scope and Swiffer, 22 generate more than $1 billion in annual revenue. Another 18 pull in at least $500 million.
Yet there’s an entirely different element of P&G’s success that doesn’t show up on the balance sheet, and which figures into almost every key decision driving sales and profits — from choosing the right brand names to slap on new products to precise juggling of global inventories. The secret ingredient? Data — some 900 terabytes of total capacity, 50 TB more than Google searches every day — that P&G uses to measure and optimize almost everything it does.
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How Operations Research Drives Success at P&G | BNET
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