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RA ONE Digital Marketing Campaign Case Study
RA ONE Digital Marketing Campaign Case Study - November 21st, 2011
SRK is leaving no pixel unturned in what is probably India’s biggest digital marketing campaign
The official site is the first Bollywood movie site ranks at 3558 in
Of his latest ‘Ra.One’s record marketing budget of Rs. 40 crore
Facebook: 187,288 Fans
Obviously, Facebook. But not just boring videos and photos from the
Live streaming content, quizzes, and bounty hunts that span the
The Facebook strategy also uses the concept of creating privileged
Apart from the Ra one ps2 game, there’s also a social game to be
Twitter: 30,000 Followers
Ra.One’s official Twitter page is hard to find – there’s so many!
Only over 2500 tweets old, the official page, @RaOneFanClub, has
Following the leak of Ra.One’s* Chammak challo rough version, even the song was trending on Twitter.
(top of each other in one image)
Youtube: +2,45,000 views
“For Ra.One, I wanted to leverage the full potential of digital media
Ra.One didn’t only post trailers on youtube- It bought space on the
The Ra.One video page features SRK in a VFX-enhanced Youtube video – just watch it – it’s awesome!
Google Plus: 62 friends
Engaging audiences on Google Plus is another first for Bollywood,
But the Google Plus search didn’t make it easy to find Ra.One, and there’s only the 62 friends.
Yet, there are plans to organize a live video chat with fans in the coming weeks.
MySpace: 54 friends
it’s quiet here.
Orkut: 253 friends
Orkut’s static functionality and boring interface doesn’t make for the best of Fans.
133 ‘scraps’ and 253 friends.
Nokia: Near Field Communication smartphones
The new range of Symbian Belle OS Nokia phones have been bundled with
Other audacious plans include Ra.One logos on Formula One cars, along
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