ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Mirror View - Ebooks Links & Miscellenous Reading Material > Articles !!

RA ONE Digital Marketing Campaign Case Study

RA ONE Digital Marketing Campaign Case Study

Discuss RA ONE Digital Marketing Campaign Case Study within the Articles !! forums, part of the Mirror View - Ebooks Links & Miscellenous Reading Material category; SRK is leaving no pixel unturned in what is probably India’s biggest digital marketing campaign The official site is the ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
RA ONE Digital Marketing Campaign Case Study
Old
 (1 (permalink))
Melroy Lopes
melroy88 is a glorious beacon of lightmelroy88 is a glorious beacon of lightmelroy88 is a glorious beacon of lightmelroy88 is a glorious beacon of lightmelroy88 is a glorious beacon of light
 
melroy88
CEO/FOUNDER at Digital Marketing Step
Awards Showcase
Status: Offline
Posts: 1,740
Join Date: Aug 2006
Thumbs up RA ONE Digital Marketing Campaign Case Study - November 21st, 2011

SRK is leaving no pixel unturned in what is probably India’s biggest digital marketing campaign


The official site is the first Bollywood movie site ranks at 3558 in
Alexa rankings (amongst the 5000 most visited sites in India).



Of his latest ‘Ra.One’s record marketing budget of Rs. 40 crore
(about 9 million dollars), his production house Red Chillies
Entertainment has allocated Rs.15 crore for Bollywood’s biggest online
promotion.


Facebook: 187,288 Fans



Obviously, Facebook. But not just boring videos and photos from the
movie’s promos and trailers, the Facebook campaign has gotten users
creating their own pages, based on the first name of their alphabets, in
the Name Alphabet(dot) one pages.


Live streaming content, quizzes, and bounty hunts that span the
country – the social media is engaging it’s users in real-time
activities in a bi way.


The Facebook strategy also uses the concept of creating privileged
users, with their G.One Squad, a select community of*.G.ONE.* The
official Ra.One page also contains an embedded playlist and a link to
the merchandise store.


Apart from the Ra one ps2 game, there’s also a social game to be
released for Facebook, iPad, iPhone, and other platforms. The game was
made by Indiagames with a development budget of Rs 4.5 crore.


Twitter: 30,000 Followers


Ra.One’s official Twitter page is hard to find – there’s so many!
(All with official-looking tweets about the movie, with followers
ranging in the hundreds to a few thousand) .



Only over 2500 tweets old, the official page, @RaOneFanClub, has
crossed 30,000 followers, said to be the most for any Bollywood movie.



Following the leak of Ra.One’s* Chammak challo rough version, even the song was trending on Twitter.




(top of each other in one image)


Youtube: +2,45,000 views



“For Ra.One, I wanted to leverage the full potential of digital media
and create an experience on YouTube and google+ that has never been
done for any Indian film. I am personally working with the Google team
to create a destination that my fans can enjoy from anywhere in the
world…” said Khan.



Ra.One didn’t only post trailers on youtube- It bought space on the
world’s biggest video sharing site (youtube.com/raonemovie), loaded with
videos created exclusively for social sharing, SRK’s podcasts and
trailers.


The Ra.One video page features SRK in a VFX-enhanced Youtube video – just watch it – it’s awesome!


Google Plus: 62 friends



Engaging audiences on Google Plus is another first for Bollywood,
even as Shah Rukh Khan has become the first verified Indian celebrity on
Google+


But the Google Plus search didn’t make it easy to find Ra.One, and there’s only the 62 friends.


Yet, there are plans to organize a live video chat with fans in the coming weeks.


MySpace: 54 friends



Myspace? Yup.


it’s quiet here.


Orkut: 253 friends



Orkut’s static functionality and boring interface doesn’t make for the best of Fans.


133 ‘scraps’ and 253 friends.


Nokia: Near Field Communication smartphones



The new range of Symbian Belle OS Nokia phones have been bundled with
Ra.One content on their near field communications (NFC), a
data-transfer technology. For Ra.One, this means that over 400 Nokia
priority outlets and partner multiplexes with NFC-tagged movie posters
can deliver content straight to the phones – this includes songs from
the Ra.One soundtrack, free of cost.


Other audacious plans include Ra.One logos on Formula One cars, along
with arang of toys for McDonalds and endorsement by Lady Gaga at the F1
afterparty



If you like this post Please Like us on Facebook :


http://www.facebook.com/pages/Digital-Marketing-Step/108292989283619



Read more articles on* : http://digitalmarketingstep.com/?p=16

Advertisements



To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (20)
Reply With Quote
Related to RA ONE Digital Marketing Campaign Case Study
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
The B-School Case Study Gets a Digital Makeover Maya Raichura Articles !! 0 July 26th, 2011 01:50 AM
Case Study : Amway to use corporate ad campaign in India to communicate Abhijeet S Introduction to Advertising 0 October 12th, 2010 05:50 PM
Case Study on : Pantene unveils 'Shine Morning to Night' campaign Abhijeet S Introduction to Advertising 0 October 12th, 2010 03:16 PM
Campaign Case-study of ibibo Kalpana Heliya Effective Methods Of Communication (EC). 1 September 10th, 2009 06:26 PM
case study in B2B marketing Pooja Teku Case Studies Hub 0 April 7th, 2007 11:04 AM
 

Reply

Bookmarks

Tags
campaign, case, digital, marketing, study

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Hard work or Smart work... ( 1 2)
Last post by Saurabh Jain
3 Hours Ago 12:00 PM
16 Replies
Indians Perform Better... ( 1 2)
Last post by Saurabh Jain
3 Hours Ago 11:59 AM
11 Replies
The Shearin Group...
Last post by Romeo Anderson
3 Hours Ago 11:52 AM
0 Replies
Wisdom does not come...
Last post by Saurabh Jain
3 Hours Ago 11:49 AM
5 Replies
Why should we select... ( 1 2)
Last post by Saurabh Jain
3 Hours Ago 11:47 AM
13 Replies
SV TCL & Associates...
Last post by Louise Davidson
4 Hours Ago 11:42 AM
0 Replies
Need help in choosing...
Last post by Vijay Chaudhari
16 Hours Ago 11:36 PM
0 Replies
Are women dominant ( 1 2 3... Last Page)
Last post by Sheeter Shokal
21 Hours Ago 06:18 PM
95 Replies
Happy Diwali to all...
Last post by Sheraz Khan
1 Day Ago 11:45 AM
1 Replies
Project on audit of...
Last post by Sheraz Khan
1 Day Ago 11:42 AM
3 Replies
Do entrepreneurs need an...
Last post by Sheraz Khan
1 Day Ago 11:40 AM
1 Replies
INTRODUCTION OF...
Last post by Sheraz Khan
1 Day Ago 11:39 AM
3 Replies
IMPORTANT FINANCE...
Last post by Sheraz Khan
1 Day Ago 11:36 AM
5 Replies
Future Courses To do...
Last post by Sheraz Khan
1 Day Ago 11:31 AM
4 Replies
Short Presentation Topics ( 1 2 3... Last Page)
Last post by Alexandra Alfaro
1 Day Ago 09:13 AM
74 Replies

» Projects Helpline

Solution manual on...
Last post by Andrew Ken
4 Days Ago 06:35 AM
Stock Marketing TYBMS...
Last post by Rajat Audichya
1 Week Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
1 Week Ago 10:32 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in