ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Mirror View - Ebooks Links & Miscellenous Reading Material > Articles !!

Betting on sports

Betting on sports

Discuss Betting on sports within the Articles !! forums, part of the Mirror View - Ebooks Links & Miscellenous Reading Material category; Betting on sports Sports is being hailed as the latest differentiator in the advertising business. Media buying houses are busy ...

Reply
 
LinkBack Thread Tools Display Modes
Betting on sports
Old
 (1 (permalink))
Nadia Kardame
born2rule is a jewel in the roughborn2rule is a jewel in the roughborn2rule is a jewel in the roughborn2rule is a jewel in the rough
 
born2rule
Student of PGDM at icfai
Mumbai, Maharashtra
 
Institute: icfai
Awards Showcase
Status: Offline
Posts: 965
Join Date: Sep 2006
Location: Mumbai, Maharashtra
Betting on sports - July 25th, 2007

Betting on sports
Sports is being hailed as the latest differentiator in the advertising business. Media buying houses are busy opening separate divisions for sports marketing to grab a front-row seat

In the reams written on cricket, arguably the most controversial has been a syndicated column by former cricketer and star commentator Sunil Gavaskar. But last month, the column and the entrepreneur behind it made not the sports section, but the business pages. Communication agency Madison World, along with Selvel Outdoor Advertising, acquired a dominant stake in Professional Management Group (PMG), India’s first sports management agency set up by Gavaskar in 1985.

Sam Balsara, chairman and managing director, Madison WorldMadison’s chairman and managing director Sam Balsara has big plans— beyond syndicated columns and media content, he plans event sponsorships, custom sporting events and management of sports personalities.
The takeover of PMG came on the heels of another announcement from Percept D’Mark (India) Pvt. Ltd, which has been selling the business of cricket for a dozen years. In May, it started a separate division called PDM Sports to exclusively market cricket and other sports. Plans are under way to spin off PDM into a separate company.

Despite managing or marketing sports for years, several media firms, advertising agencies and public relations companies are starting new sports management divisions with separate identities. While there’s little agreement on the future of cricket sponsorship, everyone seems to agree that the overall sports market will only continue to grow and that it warrants separate treatment from other media properties.

“It’s the right time to invest in sports,” says PDM Sports chief operating officer (COO) Roland Landers. More global companies are entering the country, money is pouring into sports, and sports investments are offering strong returns, he says.

Khaneja, who represents cricketer Sehwag, says the new sports entities are only into marketing, not into managing sportsForeign-based sports management firms such as Havas Sports of France are also entering India, posing competition to local companies on their home turf. The new outlets say they do not feel threatened, but that sports marketing and management require specialization and an innovative approach.

“If you say these new divisions are being set up by the agencies because of the new entrants, it is not true,” says Prashant Singh, business head of Ogilvy Sports, itself a new outfit floated by advertising agency Ogilvy & Mather. He credited the tremendous growth in media across the board for making sports so lucrative.


http://www.livemint.com/2007/07/2218...on-sports.html
Friends: (7)
Reply With Quote

Reply

Bookmarks

Tags
betting, sports

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Live Pepsi IPL7 Chennai...
Last post by Yashwant Naik
7 Hours Ago 11:23 PM
0 Replies
Live Pepsi IPL 7, CSK vs...
Last post by Yashwant Naik
8 Hours Ago 10:54 PM
0 Replies
what are main... ( 1 2)
Last post by Ahmed Shahid
10 Hours Ago 08:56 PM
14 Replies
Can Kings XI Punjab...
Last post by Jagruti Shah
11 Hours Ago 07:21 PM
0 Replies
Real Madrid New Hero:...
Last post by Kaushal Mehta
13 Hours Ago 05:34 PM
0 Replies
Facts behind Good Friday
Last post by Kaushal Mehta
13 Hours Ago 05:28 PM
0 Replies
Cheo Feliciano Dies in...
Last post by Kaushal Mehta
14 Hours Ago 05:18 PM
0 Replies
Why Andre Johnson Jumps...
Last post by Kaushal Mehta
14 Hours Ago 05:12 PM
0 Replies
Toll Rises to 25 of...
Last post by Kaushal Mehta
14 Hours Ago 05:06 PM
0 Replies
BJP AAP Congress ?
Last post by Joel Francis
16 Hours Ago 02:55 PM
0 Replies
NIFTY FUTURE TREND :...
Last post by Riya Bajaj
18 Hours Ago 12:23 PM
3 Replies
Solution manual on...
Last post by Bhautik Kawa
20 Hours Ago 11:12 AM
5 Replies
Watch Free IPL 7 Match 2:
Last post by Yashwant Naik
1 Day Ago 11:28 PM
0 Replies
IPL 2014 Live Score:...
Last post by Yashwant Naik
1 Day Ago 11:21 PM
0 Replies
Pepsi IPL7 Live Match,...
Last post by Yashwant Naik
1 Day Ago 10:41 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
2 Days Ago 06:12 PM
100 Marks Project on...
by msdhoni
Last post by Bhautik Kawa
4 Days Ago 11:55 AM
Ask Gaurav Mishra for...
1 Week Ago 09:33 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in