ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Mirror View - Ebooks Links & Miscellenous Reading Material > Articles !!

Betting on sports

Betting on sports

Discuss Betting on sports within the Articles !! forums, part of the Mirror View - Ebooks Links & Miscellenous Reading Material category; Betting on sports Sports is being hailed as the latest differentiator in the advertising business. Media buying houses are busy ...

Reply
 
LinkBack Thread Tools Display Modes
Betting on sports
Old
 (1 (permalink))
Nadia Kardame
born2rule is a jewel in the roughborn2rule is a jewel in the roughborn2rule is a jewel in the roughborn2rule is a jewel in the rough
 
born2rule
Student of PGDM at icfai
Mumbai, Maharashtra
 
Institute: icfai
Awards Showcase
Status: Offline
Posts: 965
Join Date: Sep 2006
Location: Mumbai, Maharashtra
Betting on sports - July 25th, 2007

Betting on sports
Sports is being hailed as the latest differentiator in the advertising business. Media buying houses are busy opening separate divisions for sports marketing to grab a front-row seat

In the reams written on cricket, arguably the most controversial has been a syndicated column by former cricketer and star commentator Sunil Gavaskar. But last month, the column and the entrepreneur behind it made not the sports section, but the business pages. Communication agency Madison World, along with Selvel Outdoor Advertising, acquired a dominant stake in Professional Management Group (PMG), India’s first sports management agency set up by Gavaskar in 1985.

Sam Balsara, chairman and managing director, Madison WorldMadison’s chairman and managing director Sam Balsara has big plans— beyond syndicated columns and media content, he plans event sponsorships, custom sporting events and management of sports personalities.
The takeover of PMG came on the heels of another announcement from Percept D’Mark (India) Pvt. Ltd, which has been selling the business of cricket for a dozen years. In May, it started a separate division called PDM Sports to exclusively market cricket and other sports. Plans are under way to spin off PDM into a separate company.

Despite managing or marketing sports for years, several media firms, advertising agencies and public relations companies are starting new sports management divisions with separate identities. While there’s little agreement on the future of cricket sponsorship, everyone seems to agree that the overall sports market will only continue to grow and that it warrants separate treatment from other media properties.

“It’s the right time to invest in sports,” says PDM Sports chief operating officer (COO) Roland Landers. More global companies are entering the country, money is pouring into sports, and sports investments are offering strong returns, he says.

Khaneja, who represents cricketer Sehwag, says the new sports entities are only into marketing, not into managing sportsForeign-based sports management firms such as Havas Sports of France are also entering India, posing competition to local companies on their home turf. The new outlets say they do not feel threatened, but that sports marketing and management require specialization and an innovative approach.

“If you say these new divisions are being set up by the agencies because of the new entrants, it is not true,” says Prashant Singh, business head of Ogilvy Sports, itself a new outfit floated by advertising agency Ogilvy & Mather. He credited the tremendous growth in media across the board for making sports so lucrative.


http://www.livemint.com/2007/07/2218...on-sports.html
Friends: (7)
Reply With Quote

Reply

Bookmarks

Tags
betting, sports

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Solution manual on... ( 1 2 3)
Last post by Bilal Yaqub
47 Minutes Ago 04:08 PM
25 Replies
TYBMS Sem 6 Important...
Last post by Parvathy Bms
1 Hour Ago 02:58 PM
0 Replies
Matz Uzry 7th edition of...
Last post by Aamna Ashiq
20 Hours Ago 08:47 PM
0 Replies
Solution of Matz Uzry...
Last post by Aamna Ashiq
20 Hours Ago 08:42 PM
0 Replies
need an answer...
Last post by Alifia Puspita
21 Hours Ago 07:20 PM
0 Replies
New Classic iPhone 6!
Last post by Vinod Gupta
22 Hours Ago 06:07 PM
0 Replies
HTC Launched Budget...
Last post by Vinod Gupta
22 Hours Ago 06:02 PM
0 Replies
Man City FC Won!
Last post by Vinod Gupta
22 Hours Ago 05:57 PM
0 Replies
Canvas Doodle 3 for Rs:...
Last post by Vinod Gupta
23 Hours Ago 05:51 PM
0 Replies
Google's Animated Earth...
Last post by Vinod Gupta
23 Hours Ago 05:45 PM
0 Replies
Daily Ncdex Trading Tips...
Last post by Riya Bajaj
1 Day Ago 04:40 PM
1 Replies
National Institute of...
Last post by Murgha Joshi
1 Day Ago 12:48 PM
0 Replies
National Institute of...
Last post by Murgha Joshi
1 Day Ago 12:37 PM
0 Replies
Mumbai Educational Trust...
Last post by Murgha Joshi
1 Day Ago 12:29 PM
0 Replies
ERA Business School:...
Last post by Murgha Joshi
1 Day Ago 12:16 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
1 Week Ago 06:12 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in