Retailers should see youth as future investment: E&Y

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Global professional services firm Ernst & Young has found Indian youth as an engine for growth of retail sector as they offer a huge consuming audience for lifestyle and luxury products.

“By targeting the youth population in India, retailers will be investing in the future as they will be able to influence and create loyalty from the start,” Ernst & Young Director (Retail) Ashok Rajgopal said while releasing a report ‘YouSumerism, youth in India – Opportunity knocks.’

Notably, the high growth in the retail sector in India is primarily driven by the impact of rising incomes, increasing urbanisation, greater brand competition and most importantly, a youth-driven culture, he added.



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