Offline Advertising That Still Works by Kate Manheaven -
July 29th, 2009
When was the last time you saw a print flyer or a pocket folder printing material land in your mailbox? With the advent of digital technology, printing pocket folders for example has become passÚ and out-of-date. Even during sales presentations, one can use PowerPoint to support a lecture or a discussion of one's business.
Although many businesses and marketers have reduced their offline marketing strategies, due to either the development of the World Wide Web or the downward turn of the economy, it is still advisable for any business to utilize print ads in their marketing arsenal. You know why? Because not too many competitions are using it so you can have a chance to stand out in your chosen market.
The next question now is what kind of offline ad would be appropriate to print out? There are a lot of marketing tools that you can use, starting with your business cards. Business cards are the very first things that your target clients will read about you and your company. Especially when you hand them out to your target clients, you're more than likely to annoy them, but the thing is, you're able to attract their attention.
Remember those drop cards you used to leave on every car's windshield? It may be annoying but because of its strategic placement, your target clients don't have any choice but to get it from their window and read what's written. Whether your recipients don't like the offer or they're irritated with another paper to put in the trash, they were able to look at it. They were able to glance at what the marketer was trying to offer them. There was even a study that says that one out of ten people will either call you or look you up in the Internet when your target clients were able to read your flyers or drop cards.
Flyers are also well loved print ads that many businesses have used effectively. What's great about print flyers is that you can design and print them yourself without even going to a professional printer. All you need is your very own custom design, a white or colored paper, ink and laser printer. You can do it on your own time, as well as design your flyers according to how you want them done.
Classified ads in newspapers and magazines are also very effective means for marketing. All you need is a good headline to hook your readers.
Offline advertising may be relegated to the back burner with the development of the Internet. But there's no denying that they are still very effective marketing strategies that can generate leads for your business. From time to time you might want to interchange your marketing campaign from online to offline. Just make sure to be consistent with the message you have for your business.