Harvard Business Review, April 2009

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Harvard Business Review April, 2009

Harvard Business Review publishes new and authoritative ideas for improving the practice of management.

Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like strategy, leadership, marketing, team management, and professional development.

Each monthly issue presents groundbreaking research, analysis of the forces shaping the business agenda, and proven best practices designed to help individuals and organizations lead, manage, and compete more effectively and with greater purpose.

The April 2009 issue features the following:

* How to Market in a Downturn
* Five Rules for Retailing in a Recession
* What’s Your Google Strategy?
* When Internal Collaboration Is Bad for Your Company
* Predicting Your Competitor’s Reaction
* Go Ahead, Have Regrets
* Who Can Help the CEO?
* Leadership Lessons from Abraham Lincoln
* Decoding Resistance to Change
* Getting Brand Communities Right

Subjects Covered:
Recessions, Consumer behavior, Customer retention, Loyalty programs, Competitive intelligence, Industrial espionage, Strategy formulation, Collaboration, Platforms, Strategic management, Strategy, Strategy & execution.

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