[Project]Studying a Company's Product line/mix/etc

[roadrash]

Hello all, I was given this project recently. More of like an assignment
Here it is:

Chose any company of your choice and study its complete product mix viz product lines/length/width/and depth.

I feel FMCG would be a good option since they have max product lines/mix etc. Anyone can help me in this?

[kartik]

Yes, FMCG would be good. I'd say take up the soaps category of HLL and study its line/length/depth/width etc.

In 2001, HLL’s soaps & detergents turnover was Rs.4295 crores, which is approximately 39% of the company’s net turnover of Rs.10972 crores

Make sure you upload your project report once you are done with it :)

[marquais_v]

thanks for the ppts!! this will definitely help me...