Need help for Brand seagram

[libilibi08]

Hi All,

I am doing a project for the brand seagram and i need help regarding the following:-

1. History of Brand (incl what milestone they have achieved)
2. Brand Journey ( strong / weakness as stated by David in the article given in the class)
3. Brand Equity

* Brand Valuation
* Brand Identity ( Brand position & Personality)

4. One Brand of the company

* Extension of the Brand

5. Develop a new product range (Company new range)

* Geography
* Demographics
* Promotion ( How to promote the position & personality means how to add the charisma to the product)

Please help.

Thanx.

[akashkhetpal_86]

hey guys , if u need any projects related to this topic , do let me know... i have ample data...

[punitatinup]

hey guys , if u need any projects related to this topic , do let me know... i have ample data...

That is great great collection... Thank you very much friend