Need help have a project on Ethics in PR.....

[Amrut0145]

heyyyy frndzzzzzzz i have 2 give presentation on ethics in PR.....
plzzzzzz help me....

[born2rule]

Public relations (PR) is the practice of managing the flow of information between an organization and its publics.[1] Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have.[2] Common activities include speaking at conferences, working with the press, and employee communication.

PR can be used to build rapport with employees, customers, investors, voters, or the general public.[2] Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Media Relations, Investor Relations or Labor Relations.


Every minute of the day, every day of the year, know that you are being watched. The ethics police are looking hard for conflicts of interest, they're looking hard for improprieties, they're watching for a slip-up, they're itching for a fight, they're waiting to pounce.

But you know what? They have every right to. After all, public relations is an advocacy profession. Our ultimate goal is to influence public opinion. Our ultimate objective is to get people to take positive action on behalf of our client, organization or cause. And that in itself is controversial.

From simple turn-of-the-century press agentry, the public relations profession has assembled an impressive arsenal of strategies and tactics that influence. If it can be communicated, we're right there. If it can't be communicated, you can be sure that we'll find a way. From print, through radio, through television, through the Internet, public relations professionals have been in the forefront of usage.

It's quite a powerful position we hold. And because of this power, the public relations profession faces tremendous challenges:

*

Misleading Information: We're counted on and trusted to provide accurate information to our publics. It's so easy to send out -- on purpose -- incorrect information designed to lead them astray. Does "Sell the sizzle, not the steak" sound familiar?
* Influence of Management Actions: If we have won the ear of our CEOs, then we are remarkably well-positioned to influence the way our client, company or organization operates. How we exert this power is cause for concern.
* Promotion of Inferior Products: How ethical is to promote products made by our company that we know are inferior -- products that we know are unsafe, or of poor quality, or will be used illegally?
* Discrimination: As elementary as this may sound, we are still constantly faced with issues of discrimination -- religion, appearance, physical disability, sexual orientation, age, race, or gender.
* Destruction: Public relations professionals today are taking sides in the use of national parks, the issue of endangered species protection vs the right of American citizens to find work, destruction of rainforests vs the desire of underdeveloped countries to improve their standards of living.
* Pay Inequities: Do men still make more than women in equivalent jobs? Is there still a glass ceiling in American business? In the public relations profession? The debate rages on.
* Gain at Expense of Others: To the victor belong the spoils, the Law of the Jungle, only the strongest will survive, nice guys finish last, the "New Golden Rule" (The one with the gold, rules).
* Political Influence: Does money still buy influence in politics? Should public relations professionals use Political Action Committees -- better known as PACs -- to gain influence with elected officials through economic support? It happens all the time. Is it ethical? Or is it just good business?
* Promotion of US Products: In many foreign countries, American companies are promoting and selling products deemed unsuitable for use in the USA (e.g., pesticides, herbicides). And, they are pulling out all the stops in the tobacco industry to sell cigarettes in Asia. Again, ethical? Or just good business?

Public Relations Ethics (http://www.geocities.com/wallstreet/8925/ethics.htm)

Whatever i cud found I am forwarding it to u..

[born2rule]

Serving The "5 Masters"


In book, Public Relations Ethics, Philip Seib and Kathy Fitzpatrick talked about five duties of public relations professionals. These are the 5 Masters that I referred to -- self, client, employer, profession and society.

When faced with an ethical dilemma, look first within yourself at your own values. These will guide decisions based on what you truly believe is right or wrong (remember "deontology"?). Ask yourself, "Can I sacrifice my own personal values for the client, for my employer, for my profession, or for society?"

The client is generally the first loyalty beyond self (you can substitute the word "organization" if you don't do work for clients). Decide if you are doing work for the client or organization, or if it's for the "cause" that they represent. Remember—as long as you work for a client, there are some confidences that you must keep. Ask yourself, "Knowing what I know, can I represent the client, do what has to be done, and still sleep well at night?"

Your employer signs your paycheck. No work, no public relations ethics decisions. It's as easy as that. But if you knowingly allow harmful work to continue, you'll be violating your duty to the public, which many would agree takes precedence over duty to employer. Ask yourself, "Is the work I'm being asked to do harmful to the public?"

As a public relations professional, you are obligated to support your colleagues. You are obligated to be responsible to your peers. To produce unprofessional work is unethical. Allowing others to produce unprofessional work borders on being unethical. Ask yourself, "Is what I'm about to do professional? Is it what my role models would do?"

Finally, society is the key component to ethical public relations decisions. We must serve the public interest. I believe that this particular master takes precedence over all the others, including self. Ask yourself, "Will my decision benefit society, even if I hurt myself, my client, my employer or my profession?"

[mrright]

hey u will get tht info on( publicrealtionsmanament)site

[andy0145]

heyyyyyyyyy its small PPT abt ethics in PR.........

[shaashank]

the power-point presentation is nt opening. it is showin some error that no txt converter is installed in this file.......................................
Can u re-post that proj for me as i need that proj urgent