Basic questions of Marketing management.

[supratik_pal]

:SugarwareZ-189:Hi, I need to know answers of basic questions of marketing management.Please answer..:der:
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

[Kalpana Heliya]

:SugarwareZ-189:Hi, I need to know answers of basic questions of marketing management.Please answer..:der:
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

:SugarwareZ-189:Hi, I need to know answers of basic questions of marketing management.Please answer..:der:
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

Hi,

POP which stands for point of purchase is used by the marketers as a promotional tool, basically for converting the shallow and ambivalent buyers to sales. The POP media's are Standees, Kiosks, (Floorstickers,Trolley)-Mostly at Hypermarkets and Supermarkets...to name a few.

POD which is point of display is a strategy used by the distributors, depending on their size and popularity of their product to leverage the dealers or the retailers. This strategy is basically a part of Vertical Marketing Distribution where the manufacturer defines the terms for the displays of their product.

[choice]

POP stands for points of parity. These are the attributes that make your product similar to other products.

POD stands for points of difference - ie the attributes that make your product unique.

There's a good example at www<dot>stratplanning<dot>com/sp_adlearning.php?id=adlearn011