beanstalk_230
November 26th, 2008, 02:25 AM
Hi all
i have been given this project in retail marketing. Kindly suggest some material or give some advice regarding it. Following is the question:
A retail organisation (of retail goods e.g. a supermarket) has approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis.
You may focus on a particular aspect of their strategy rather than a broad overview. For example, you might want to examine their strategy on say store format and location or online marketing strategy. Alternatively you could focus on their customer relationship management strategy or loyalty schemes.
Regards
i have been given this project in retail marketing. Kindly suggest some material or give some advice regarding it. Following is the question:
A retail organisation (of retail goods e.g. a supermarket) has approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis.
You may focus on a particular aspect of their strategy rather than a broad overview. For example, you might want to examine their strategy on say store format and location or online marketing strategy. Alternatively you could focus on their customer relationship management strategy or loyalty schemes.
Regards