importance of innovation in technology

[serendip]

hi i need a project on importance of innovation in technology in terms of entrepreneurship and small scale industries
can some one please help

[vikram chawla]

check the link this may help you...

MARKETING BUSINESS EDUCATION - Searching for Innovation [Archive] - ManagementParadise.com : Your Gateway to Online MBA Degree Program. Management Students Forum for MBA,BMS, MMS, BMM, BBA, students and aspirants. (http://www.managementparadise.com/forums/archive/index.php/t-13368.html)

[kartik]

Its nothing but logic.

Big companies are run by hundreds and thousands of people who are told what they have to do and there is little room for experimenting.

On the other hand, a startup has to try anything and everything that can beat the big guys and give them more customers.

Innovation has various levels. Check A Message from CTQ Media (http://www.triz-journal.com/archives/2005/10/07.pdf) and http://www.techmonitor.net/techmon/06may_jun/tm/pdf/06may_jun_innovation.pdf

The only thing that gives small companies an edge on big companies is the level of experimentation they could do, which results in quantum leaps of differentiation at product and service level, which is called innovation.