R e l a t i o n s h i p Ma r k e t i n g S t r a t e g y

[yogin]

Ta b l e o f C o n t e n t s

Abstract .................................................. ............................................ 3
Introduction .................................................. ..................................... 5
Chapter 1: Marketing Strategies that
Build Customer Commitment and Loyalty........................................ 7
Chapter 2: Foundations of
Relationship Marketing Strategy .................................................. .... 11
Chapter 3: Exploratory Study
of Consumer Preference Towards Common
Relationship Marketing Tactics........................................... ............. 15
Chapter 4: Technology Requirements
for Relationship Marketing .................................................. ............ 21
Works Cited............................................. ......................................... 25


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