wht do think bout the new KILB ad feat. Irfan Khan??

[raunakn_09]

the new work by religare to generate interests in the mind of the consumers seems to have workes!
starting wid 2 10sec commercials and then following up wid the actual relevations!

surprisingly many thought that this was some kind of incurabl thing and hence google had many hits in past 10days

[rahul.k.jims]

i guess the concept of kilb will bring about a change in insurance industry and change in reforms in insurance sector will definately give a push to it....

[rahul.k.jims]

i guess the concept of kilb will bring about a change in insurance industry and change in reforms in insurance sector will definately give a push to it....

irfan khan is best suited for this role because he has the ability to first aware and then educate...

[anshulbharti]

Prety smart !! New entrant trying to increase the overall size of the market itself. We have so low insurance peneration.

[Dipesh Kaura]

The initial concept seems to have invoked a lot of curiosity and talk about the product..... but it actually needs to be seen how they( religare) can take this concept ahead and continue to maintain the interest of their target customer and reinstate the need and concept of an insurance to the common man and actually drive the brand into the minds of the customer.

[srk006]

At first I thought it was a new ad for Vodafone! --Irrfan Khan-- :)