Brand Audit- Hindustan Times VS Times Of India

[tush.533]

Hi!

This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan.

Contents:-

Physical attributes:
What people, places and colors associate with the brand.?

Symbols:
What does the brand symbolize?

Related Brands:
What sort of brands does it relate to, how much efficacy does the communication has in brand building ?

Brand personality:
So, if the brand had a mood, what would it be? What exactly is the brand to a user?

Emotional associations:
What feeling does the brand evoke and how much has it been able to move beyond the functional benefits into the consumer’s life

Tushar Narula
Email:-tushn@rediffmail.com

[kartik]

The sad part about this pdf is most pages are point blank.

Maybe its intentional to strip confidential content.. or maybe its a mistake, the outcome is an audience who is missing on a great piece of research !!

Please re-upload full doc.

[tush.533]

Hi!
there is no prob.. with PDF file.may be u need to have 7.0 version

[kartik]

works perfectly fine with the updated version of acrobat / pdf complete.

thanks for the heads up.