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hiren_m_b
August 11th, 2008, 06:54 PM
hey ppl actually m looking for a project on bathing soaps in rural market n also i wana launch a bathing soap in rural market..so can any1 pls help me on dis topic? its kinda urgent..hope u will help thanks cyaz




roshcrazy
August 11th, 2008, 07:33 PM
hey ppl actually m looking for a project on bathing soaps in rural market n also i wana launch a bathing soap in rural market..so can any1 pls help me on dis topic? its kinda urgent..hope u will help thanks cyaz

chk if this is of some help...

http://www.managementparadise.com/forums/marketing-management/10709-dettol-presentation.html

will find more data n post here in sumtime...

kartik
August 11th, 2008, 07:35 PM
the core will be having your distribution strategy in place. Read up on how HUL did it with shakti etc.

roshcrazy
August 11th, 2008, 07:43 PM
in this thread theres info. on many fmcg co.s..look out for sumthng useful...thrs a ppt on LUX too...chk out if anythng helpful

http://www.managementparadise.com/forums/miscellaneous-projects/37437-fmcg-companies.html

kartik
August 11th, 2008, 07:56 PM
You probably want to read up The FMCG & RETAIL Marketing Blog: Marico's Distribution Network (http://fmcg-marketing.blogspot.com/2007/12/maricos-distribution-network.html)

Now, HUL and ITC in soap opera - The Financial Express (http://www.financialexpress.com/news/Now-HUL-and-ITC-in-soap-opera/257449/)

In a growing market, HUL losing its way? - Home - livemint.com (http://www.livemint.com/2008/06/10235547/In-a-growing-market-HUL-losin.html?pg=1)

http://economictimes.indiatimes.com/articleshow/msid-2183724,prtpage-1.cms

roshcrazy
August 21st, 2008, 12:42 PM
hey ppl actually m looking for a project on bathing soaps in rural market n also i wana launch a bathing soap in rural market..so can any1 pls help me on dis topic? its kinda urgent..hope u will help thanks cyaz

hey this is what exactly u were looking for:

http://www.managementparadise.com/forums/miscellaneous-projects/1651-ficticious-product-fairlux.html

:tea: