ankitgokani
August 11th, 2008, 06:52 PM
HOW COCA COLA CONQUERED RURAL INDIA
Most multinationals that came into India after 1991 targeted India's
urban middle class to earn revenues. Gradually, as appetites of this
market of 300-400 million got satisfied, they woke up to the potential
of the other market of more than 1 billion people.
Most multinationals that came into India after 1991 targeted India's
urban middle class to earn revenues. Gradually, as appetites of this
market of 300-400 million got satisfied, they woke up to the potential
of the other market of more than 1 billion people.