Brand Audit- Hindustan times Vs Times of India

[tush.533]

Hi!

This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan.

Contents:-

Physical attributes:
What people, places and colors associate with the brand.?

Symbols:
What does the brand symbolize?

Related Brands:
What sort of brands does it relate to, how much efficacy does the communication has in brand building ?

Brand personality:
So, if the brand had a mood, what would it be? What exactly is the brand to a user?

Emotional associations:
What feeling does the brand evoke and how much has it been able to move beyond the functional benefits into the consumer’s life

[kartik]

Looking at the index, this seems like an amazing presentation to study for every marketeer and advertising student

You have Forgotten to upload the project though. It'd be great if you can rectify that.

[ritutaparia]

heyy the presentation if missing...can u pls re upload the same...thanks a lot

[Zidan2008]

How can i view this PPT............................................... .................................................. .....................................