Change in Customer service in low frills vs. full service airlines

[roshcrazy]

contents:
-introduction
-Features of No Frills Service
-Features of full service airlines
-Current service standards of no frills airlines
-Current service pattern of full service airlines
-Customer perception
-Consumer choice parameters
-Service up gradation in No-Frills
-Service up gradation in full service airlines
-conclusion

[roshcrazy]

case analysis: flying high with low frills...

Case Objectives
• To analyse the low cost, no frills airline industry, with specific reference to India, after making global comparisons.

• To assess the factors that have contributed to the successful growth and consistent
profitability of airline companies following this business model.

• To analyse the strategies of Air Deccan, India’s first no frills carrier.