projects4mp
June 15th, 2008, 05:20 PM
OBJECTIVE:
India has always been an attractive market because of its size; several factors have fuelled the Big guns enthusiasm to enter the food industry now.
The developments on the foreign direct investment front allowing companies to own 100 per cent in the food processing sector, the removal of the dividend balancing norms, the reservation of select segments in the food processing sector, has made a presence in the Indian market a feasible proposition.
The basic objective of this project is to have an insight of the Branded Atta Industry and to see what drives the big guns in such an industry which has gone untapped since years. An attempt is made to understand the consumer preference in such a product and what companies can do to get the desirable market share because the key here is volume.
India has always been an attractive market because of its size; several factors have fuelled the Big guns enthusiasm to enter the food industry now.
The developments on the foreign direct investment front allowing companies to own 100 per cent in the food processing sector, the removal of the dividend balancing norms, the reservation of select segments in the food processing sector, has made a presence in the Indian market a feasible proposition.
The basic objective of this project is to have an insight of the Branded Atta Industry and to see what drives the big guns in such an industry which has gone untapped since years. An attempt is made to understand the consumer preference in such a product and what companies can do to get the desirable market share because the key here is volume.