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ankitgokani
June 14th, 2008, 12:45 AM
Often, creating value requires significant change. John Kotter concluded in his book "A force for Change: How Leadership Differs from Management" (1990) that there are eight reasons why many change processes fail:

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Allowing too much complexity
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Failing to build a substantial coalition
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Understanding the need for a clear vision
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Failing to clearly communicate the vision
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Permitting roadblocks against the vision
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Not planning and getting short-term wins
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Declaring victory too soon
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Not anchoring changes in corporate culture

To prevent making these mistakes, Kotter created the following eight change phases model:

1.

Establish a sense of urgency
2.

Create a coalition
3.

Develop a clear vision
4.

Share the vision
5.

Empower people to clear obstacles
6.

Secure short-term wins
7.

Consolidate and keep moving
8.

Anchor the change

According to Kotter, it is crucial to follow the eight phases of change in the above exact sequence.

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