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sandy_4_try
June 11th, 2008, 11:59 AM
can anyone help me in my project on "potential market for white board markers" please please



kartik
June 11th, 2008, 12:18 PM
yes, people can help you. but explain what research work you have already undertaken. what are your inputs on the project and we will help you with the skeleton for the research report and resources / links.
sandy_4_try
June 14th, 2008, 11:38 PM
ya i have been going on direct sales of these markers and also have been getting a survey form filled by the customers regarding these markers. i am unable to prepare a report on this work. i want some links so that i can take leads from that and start my report, once i get started than i can surely complete my project. please help in getting some projects relating to this area.
kartik
June 14th, 2008, 11:42 PM
please share your findings from the questionnaire you prepared.

Also, which are the companies who have a grip on the markers market share?

What are the various promotion methods that they use to sell markers?

Assuming its a B2B market, what is the cream audience where you can find the 80 - 20 principle ?
sandy_4_try
June 15th, 2008, 12:22 AM
what i have found is that reynolds have a good market share in these markers and the company for which i am doing my project i.e. camlin comes next to reynolds.
though the markers from camlin are far better since they are refillable and are also available at a cheaper price than reynolds, but i think camlin lacks the market presence, and reynolds markers are availabe almost everywhere.
ankitgokani
July 5th, 2008, 01:10 AM
so u have got the data now wats ur problem go ahead with it and rite y camlin is behind due to marketing strategy or something else
kartik
July 5th, 2008, 02:15 AM
what i have found is that reynolds have a good market share in these markers and the company for which i am doing my project i.e. camlin comes next to reynolds.
though the markers from camlin are far better since they are refillable and are also available at a cheaper price than reynolds, but i think camlin lacks the market presence, and reynolds markers are availabe almost everywhere.

So now you have to study reynolds markers distribution channel and compare it to camlins. Presence makes all the difference :)