Wrist watch that measures blood pressure

[tom_bati]

Hii,
I need a urgent project on a wrist watch that also measures blood pressure.This project has to be a new product launch.It should revolve around the 4p's of marketing,STP .
Any help appreciated.
THX in advance

[anant1a]

Basically its like Marketing a Pharma Product and hence details of product is most essential.

Also u need to Target people who already have blood pressure.

Blood Pressure can be high or Low...

U can Also find those people by contacting Docs or Medical Shops.

So target wil be Blood Pressure Problem Patients.

Segmenting wil be based on Pricing...

Advertise in Magazines read By Docs so they can tell their patients abt it.
Also in Each Medical Shop a Display window.
Also in Malls a Free trial of checking Blood Pressure...

Hope this much helps u................