Help - Market Definition

[xman07]

Hi everyone,

I'm doing this 'life destroying' project on the Daily Bread model retail chain.

I'm struggling hard with this fundamental definition - what is the relevant Market it's operates in - i.e. 'Market Definition' ????

It is a small Q but is has a great implication on the rest of my paper and i'm already confused at this point... :SugarwareZ-052:
If i'm wrong here, my whole analysis later on will be improper as well.

Any knowledgeable help???

Thanks!

[ankitgokani]

well y have u make multiple threads plz make only 1 thread

[manthan_479]

Marketing definations differ 4m books to books and 4m prof to prof....it depends upon ur prof who gives reference to wat buk...so its better u go thru sum books and adapt ne one of them...

mrkting defination 4m Philip Kotler are mostly accepted by all...

2nd option is (4 presentation or project purpose....) u 1st mention definitions 4m different personalities n institution and den sum it in ur own wrd n cum up with sum sensible definition. but remember inexams (theiry papers) al mention a gud definition before puting it in ur own wrds. al d best.