hash1
December 24th, 2007, 04:22 AM
Hi everyone
I need help asap, I am doing a project on P&G (global mainly UK, although it will be relatively similar for india), and I need info on its brands portfolio analysis (BCG matrix), PLC, Porters Generic strategy. I am confused regarding whether its premium or cost based in comparison to competitors like Unilever, L'oreal. As I thought it was premium but some articles I read said it mainly targets the medium mass market.
Also if any of you'll can help me with the marketing mix, I also have to do a section on its future marketing strategy, if any of you know how Ansoff's strategy: market penetration can be applied to P&G.
I have been trying to find info on especiall BCG, PLC, Porter but have been unable to do so, so pleaseeeeeeeeee pleaseeee if anybody can help me or indicate useful sites, that will be great.
thanx a ton
hash
I need help asap, I am doing a project on P&G (global mainly UK, although it will be relatively similar for india), and I need info on its brands portfolio analysis (BCG matrix), PLC, Porters Generic strategy. I am confused regarding whether its premium or cost based in comparison to competitors like Unilever, L'oreal. As I thought it was premium but some articles I read said it mainly targets the medium mass market.
Also if any of you'll can help me with the marketing mix, I also have to do a section on its future marketing strategy, if any of you know how Ansoff's strategy: market penetration can be applied to P&G.
I have been trying to find info on especiall BCG, PLC, Porter but have been unable to do so, so pleaseeeeeeeeee pleaseeee if anybody can help me or indicate useful sites, that will be great.
thanx a ton
hash