GENUINE HELP PLZZZZZZZZ......ur suggestion can guide me

[sneha rk]

I GENUINELY NEED UR SUGGESTION ..... :SugarwareZ-063:
M NOT ABLE TO THINK OF 1 RITE NOW ...HOPE U CULD HELP ME WID DIS???????
I m asked to do a project on 'INTERNATIONAL MARKETING' ...where in i hav 2 tak an indian brand( product) & hav 2 show itz marketing in international market...( i, considering myself as a marketing manager) ...i hav to show different strategies of taking dis product 2 international level frm domestic level.
*CAN U SUGGEST ME OF SOME PRODUCT TO GO AHEAD WID MA PROJECT*

NOTE:-( The product must not be already existing in the international market ...& should hav a good indian brand name)
THNX ... I'LL BE VERY MUCH GRATEFUL :SugarwareZ-297:

[born2rule]

hi sneha...
i got d idea wat u want to fill in ur project..
i;ll give u an example..
lijjat papad is an indian brand which was not present earlier in international mkt..
bt now lijjat brands r present in intl mkts also...
so u can take n e indian brand...
like handicrafts or somthing which is produced only in india..no where else..

[sneha rk]

thnx 4 ur suggestion....
yes ... but m really luking 4 a gud product in indian market..... i really want to work on dis project ... n ..giv it ma 100%... itz not necessary u teme d name of the product rite away ... i'll wait ...... u can let me know ne time..... but try to let me know bout it as soon as possible.... 1ce again thnx 4 ur suggestion.

[roxambi]

Few suggestions:

currently:
In auto sector companies like tata and mahindra are marketing at international level
In tea business tata has international distribution and marketing
India itself is projected as a product in latest India 60 campaign.. a gr8 marketing exercise
Indian tourist packages are widely marketed abroad..


If you want to market something for future:
Tangibles: Market products where India has expertise: textiles, art,
Intangibles: Market Indian education, Indian intellect (graduates), India experience (yoga, nature blah blah..)