I NEED SOME INFO ABT CRM IN AIRLINES

[RAJINISH]

CAN ANY BODY PLZZZ GIVE ME SOME INFO OF HOW TO PROCEED IN DOING WIT PROJECT "CRM IN AIRLINES INDUSTRY ".............GOVT IS INDIAN AIRLINES .........

[ashu9801]

well you could give small intro into the aviation industry, n also mention abt the airport infrastructure and a little bit on the FDI, put in an executive summary on Customer-segmentation, CRM initiative developments, organizational design n mngment.

also cover aspects like CRM's explanation, what we could do to improve CRM or keeping good customer relations. move onto key CRM principles (talk abt different offers n schemes of aviation industry). implementing CRM and mass customization wound be beneficial points.

whats ur deadline? if you have time, go any airline and talk to them abt what what steps ve they taken to improve CRM .. put it as your case study

[reetiagarwal]

here is a brief about CRM practices appied in airline industry right now..

[ankitgokani]

well here are some links that will help u

Application of e-CRM to Airline Industry (http://www.google.co.in/url?sa=t&ct=res&cd=1&url=http%3A%2F%2Fausweb.scu.edu.au%2Faw03%2Fpapers %2Fjiang%2Fpaper.html&ei=QM90SK7nA4Hy7AOZ4oTfAQ&usg=AFQjCNEmpbeHiw4wVrVjYIpVw2Kk7YiGeg&sig2=vhIoE6BBON31r3WfP_AIcA)

http://www.google.co.in/url?sa=t&ct=res&cd=3&url=http%3A%2F%2Fwww.airlineinformation.org%2Fconf erences%2Fe_conference_2005%2Fdocuments%2FAirlineC RM-SiebelSystems-9_30_05.pdf&ei=QM90SK7nA4Hy7AOZ4oTfAQ&usg=AFQjCNF2UW2iO215r4yFz14Qe7APhuMemw&sig2=nXLHc1DUF5-AP_oA7G9z2g