chappu
July 7th, 2007, 01:32 PM
Marketing of Services
Lecture 1 Introduction
Lecture 2 Special Characteristics of Services
Lecture 3 Classification of Services
Lecture 4 Consumer Behaviour
Lecture 5 Service Revolution
Lecture 6 Relationship of Service Marketing
Lecture 7 Financial Services Marketing and Regulations
Lecture 8 Importance of Services in Customer Satisfaction
Lecture 9 Marketing Mix
Lecture 10 Positioning and Differentiation of Services
Lecture 11 Positioning Process
Lecture 12 Case Study on Posotioning and Differentiation
Lecture 13 Pricing the Service
Lecture 14 Promotion and Communications in Services Marketing
Lecture 15 Case Study on Promotions-in Service Industry
Lecture 16 Services Distribution Planning
Lecture 17 Case Study on Service distribution planning
Lecture 18 People - the fifth 'P'
Lecture 19 Process and Physical Evidence
Lecture 20 Service Quality
Lecture 21 Service Standards
Lecture 22 Implications of Service Standards
Lecture 23 Critical Implication of Service Employess
Lecture 24 Contingency of Empowerment
Lecture 25 Steps in Conducting an Internal Customer Service Audit
Lecture 26 Market Research Process
Lecture 27 Marleting Planning for Services
Lecture 28 Internal Marketing
Lecture 29 Relationship Marketing
Lecture 30 A Case Study on Relationship Marketing Through SMS
Lecture 31 Customers' roles in Service Delivery
Lecture 32 Strategies for Enhancing Customer Participation
Lecture 33 Delivering Through Intermediary Channels
Lecture 34 Basic Channel Functions
Lecture 35 Benefits and Challenges in Electronic Distribution of Services
Lecture 36 Managing Demand and Capacity
Lecture 37 Strategies for Matching Capacity and Demand
Lecture 38 The Integrated gap Model of Service Quality
Lecture 1 Introduction
Lecture 2 Special Characteristics of Services
Lecture 3 Classification of Services
Lecture 4 Consumer Behaviour
Lecture 5 Service Revolution
Lecture 6 Relationship of Service Marketing
Lecture 7 Financial Services Marketing and Regulations
Lecture 8 Importance of Services in Customer Satisfaction
Lecture 9 Marketing Mix
Lecture 10 Positioning and Differentiation of Services
Lecture 11 Positioning Process
Lecture 12 Case Study on Posotioning and Differentiation
Lecture 13 Pricing the Service
Lecture 14 Promotion and Communications in Services Marketing
Lecture 15 Case Study on Promotions-in Service Industry
Lecture 16 Services Distribution Planning
Lecture 17 Case Study on Service distribution planning
Lecture 18 People - the fifth 'P'
Lecture 19 Process and Physical Evidence
Lecture 20 Service Quality
Lecture 21 Service Standards
Lecture 22 Implications of Service Standards
Lecture 23 Critical Implication of Service Employess
Lecture 24 Contingency of Empowerment
Lecture 25 Steps in Conducting an Internal Customer Service Audit
Lecture 26 Market Research Process
Lecture 27 Marleting Planning for Services
Lecture 28 Internal Marketing
Lecture 29 Relationship Marketing
Lecture 30 A Case Study on Relationship Marketing Through SMS
Lecture 31 Customers' roles in Service Delivery
Lecture 32 Strategies for Enhancing Customer Participation
Lecture 33 Delivering Through Intermediary Channels
Lecture 34 Basic Channel Functions
Lecture 35 Benefits and Challenges in Electronic Distribution of Services
Lecture 36 Managing Demand and Capacity
Lecture 37 Strategies for Matching Capacity and Demand
Lecture 38 The Integrated gap Model of Service Quality