MBA marketing : Private Branding

[damanr]

Hi guys...... my assignment is due 20th of Nov and i really needs notes on "PRIVATE BRANDING"..... Any form of help will be highly appreciated...pleaseeeee

[kartik]

What is the assignment topic damanr ?

There are lot of notes on branding and private branding would be a subtopic in it. You will have to hunt through all the notes posted here.

If you can tell us precisely what you want, we maybe able to help further.

Private branding is when a large distribution channel member (usually a retailer), buys from a manufacturer in bulk and puts its own name on the product. This strategy is only practical when the retailer does very high levels of volume. The advantages to the retailer are:
more freedom and flexibility in pricing
more control over product attributes and quality
higher margins (or lower selling price)
eliminates much of the manufacturer's promotional costs
The advantages to the manufacturer are:
reduced promotional costs
stability of sales volume (at least while the contract is operative)

from wikipedia.