Kalpana Heliya
October 2nd, 2009, 04:38 PM
Planning
- Clearly defined sales objectives
- Assured sales channel readiness
- Promotional functions in place (public relations/marketing/advertising)
- Resources to track, monitor and account for execution
- Identify all necessary launch channels?
- What number of new products do is planned to sell by a specific date?
- When will the product be ready to launch at a national trade convention?
- Are sufficient stocking orders placed with key distributors?
- How can the company grow the product into a 5-10 percent market entrenchment by a specified date?
Positioning
Develop a core message that differentiates the product from everything else in the marketplace.
Take care of :
- New and current product literature
- Press releases
- Product specifications
- Sales presentations
- Internal communications
Execution
- Do the existing distributors serve mass marketing retail outlets?
- Does the current pricing schedule take factors like mass market competition into consideration?
- If the price is lowered, how much can they afford to spend on the sale of each unit at this lower price?
- Can to reach this market with our current sales force?
- Clearly defined sales objectives
- Assured sales channel readiness
- Promotional functions in place (public relations/marketing/advertising)
- Resources to track, monitor and account for execution
- Identify all necessary launch channels?
- What number of new products do is planned to sell by a specific date?
- When will the product be ready to launch at a national trade convention?
- Are sufficient stocking orders placed with key distributors?
- How can the company grow the product into a 5-10 percent market entrenchment by a specified date?
Positioning
Develop a core message that differentiates the product from everything else in the marketplace.
Take care of :
- New and current product literature
- Press releases
- Product specifications
- Sales presentations
- Internal communications
Execution
- Do the existing distributors serve mass marketing retail outlets?
- Does the current pricing schedule take factors like mass market competition into consideration?
- If the price is lowered, how much can they afford to spend on the sale of each unit at this lower price?
- Can to reach this market with our current sales force?