How would you change the tag line of a particular brand..

[vikram chawla]

We have some of the most memorable tag lines today in the advertising world...

I am starting this thread to discuss that.... if given a chance how would you change the tag line of a particular brand..

lets c how creative MP ites can be..

Lets start with NOKIA...
Current tag line: CONNECTING PEOPLE

How would you like to change the tag line for NOKIA..?

[kartik]

this is a tough nut to crack.. BMM students / BA students can come up with some creative ideas here..

I'm thinking how about : Nokia - Speak Emotions !

[Kalpana Heliya]

Changing taglines...changes the positioning statements of the company's product..

Nokia's tagline connecting people is in complete sync with wat Nokia is...

however if there is a condition to change it...it shud be..'Makes Life Easy'!

[vikram chawla]

ya agreed...the positioning also needs to be changed if the brand is changing its tag line..
i would want to position nokia phones for the youth..and in the advertisement will have brat kid who doesn't care about anything in life but takes care of his nokia phone...

and the tag line would be:

NOKIA: SOMETHING I VALUE...

[archana agarwal]

I think Nokia is better then other brands in matter of its product life.. The product life of nokia is more then others.. i feel so... Thats why The Tagline can be... "Nokia... Dor Zindagi ki" or "Nokia- Har Waqt Aapke sath"... or "Nokia-Jode Dor Rishton Ki"....

[ROHAN KACHALIA]

Nokia - "Technology speaks along with people"

coz its always the first to come out with innovative cell phones.

[kartik]

archana .. congratulations.. you just translated nokia's tagline to hindi :P

[Kalpana Heliya]

I think Nokia is better then other brands in matter of its product life.. The product life of nokia is more then others.. i feel so... Thats why The Tagline can be... "Nokia... Dor Zindagi ki" or "Nokia- Har Waqt Aapke sath"... or "Nokia-Jode Dor Rishton Ki"....

Absoutely correct...Nokia has longer product life...I think evr lasting..until u dont change your cellphone..

But archana the taglines that you mentioned here...would be only for indian markets...what should be the central tagline...coz Nokia is a global company..


I just thought about this one... We make life less taxing!
Connecting Lifes!

Hang Around!

[vikram chawla]

Ok....lets move on to another product:
HERO HONDA

current tag line: dhak dhak go..

{many people would be wanting to change this one..}

what can be the new tag line for HERO HONDA..?

[archana agarwal]

i think the new tagline for hero honda could be "Desh ki Shaan" that is "Pride Of Nation"...

[vikram chawla]

How about this:

HERO HONDA-- MILES TO GO..!!!

[archana agarwal]

How about this one:

Hero Honda: A real Hero Bike... which means A Bike which is hero not only by name but also by its features, style, looks.. that is its work....

[Kalpana Heliya]

How about this one:

Hero Honda: A real Hero Bike... which means A Bike which is hero not only by name but also by its features, style, looks.. that is its work....

good one archana..its apt!

tagline for hero honda: The Real Indian!

[vikram chawla]

How would you change the tag line of CADBURY..?

Current tag line: Kuch Meetha Ho Jaaye..

[vikram chawla]

okk...the tag line can go like:

cadbury: rejoicing life...

[vikram chawla]

or...
Cadbury: laaye rishton main mithaas..

[vikram chawla]

or..it can be...
cadbury: jeevan kii mithaas...

[archana agarwal]

I will change it as

Cadbury: Jab meetha ho khana then y need bahana...

[vikram chawla]

ok...moving on..!!

how would you change the tag line of: idea
current tag line: what an idea sirjee...