Price as a measure of quality

[vikram chawla]

Price as a measure of quality

Many a times price is taken to be the measure of quality for the products...what do you think about this consumer behaviour..??

and how can marketing people work this to their advantage..?

[Kalpana Heliya]

Price as a measure of quality

Many a times price is taken to be the measure of quality for the products...what do you think about this consumer behaviour..??

and how can marketing people work this to their advantage..?

Price and quality are directy proportional..in majority cases.

its a general notion among customers, lot of advantage taken by the marketers and they can leverage this fact to a great extent.

big brands charge a premium on their name/quality