Positioning

[melroy88]

http://www.quickmba.com/marketing/ries-trout/positioning/
here is the info on Positioning

[tanya malhotra]

defiinition of Positioning
The place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings.

Effective Positioning:

Assess the positions occupied by competing products
Determine the dimensions of these positions
Choose an effective market position
uses:
A positioning strategy that some firms use to distinguish their products from those of competitors.