Pest analysis

[kassac]

Hi,

I would like to know what are the PEST analysis for Carrefour in Taiwan? I need it for my project and I can't seem to find it anywhere on the net! (other than those that you have to pay to read)

Also, what are the key success factors for Carrefour in Taiwan???


PLEASE HELP!!!

[ROSS the ERUDITE]

Hi,

I would like to know what are the PEST analysis for Carrefour in Taiwan? I need it for my project and I can't seem to find it anywhere on the net! (other than those that you have to pay to read)

Also, what are the key success factors for Carrefour in Taiwan???


PLEASE HELP!!!

Entry and Expansion in Taiwan

In the late 1980s, Carrefour decided to further expand its global operations. Asia was attractive owing to good growth prospects in the region. Carrefour considered several markets like Hong Kong, Singapore, South Korea, Japan, and Taiwan from which to begin its Asian foray...

Store Management
In Taiwan, Carrefour decentralized store management, and treated each store as a profit center. The stores were headed by store managers, just as in other countries. However, in Taiwan, Carrefour's store managers were given more autonomy compared to their European counterparts...

Product and Pricing

Carrefour was one of the first companies to open hypermarkets in Taiwan. It was also one of the first retailers to provide one-stop shopping and free parking...

Managing the Suppliers

Carrefour changed the traditional retailer-supplier relationship in Taiwan, and successfully transferred some of the costs which retailers usually bore, like advertising costs, loss on account of damaged goods, etc., to the suppliers...

Localization Strategies

After Carrefour realized that store formats that were successful in other countries might not be successful in Taiwan, it set up stores that often had more than one floor, unlike the western style hypermarkets, which usually occupied a single floor...

[kartik]

I'm not sure if you have already read it but there's a good article on forbes Carrefour China: Lessons From A Global Retailer - Forbes.com (http://www.forbes.com/2006/10/25/carrefour-china-chereau-qanda-biz-cx_pnc_1025mckinsey.html)

Carrefour entered Taiwan in 1989 through a joint venture with a local partner - Uni President Enterprises Corporation5 (Uni President) - after the retail industry was partially opened up for foreign investment.

Carrefour was the second largest retailer in the world in 2007 and Taiwan was Carrefour's eleventh largest market with sales of over € 1.391 billion in 2007.

Entry and Expansion in Taiwan

In the late 1980s, Carrefour decided to further expand its global operations. Asia was attractive owing to good growth prospects in the region. Carrefour considered several markets like Hong Kong, Singapore, South Korea, Japan, and Taiwan from which to begin its Asian foray...

Store Management
In Taiwan, Carrefour decentralized store management, and treated each store as a profit center. The stores were headed by store managers, just as in other countries. However, in Taiwan, Carrefour's store managers were given more autonomy compared to their European counterparts...
Product and Pricing
Carrefour was one of the first companies to open hypermarkets in Taiwan. It was also one of the first retailers to provide one-stop shopping and free parking...

Managing the Suppliers
Carrefour changed the traditional retailer-supplier relationship in Taiwan, and successfully transferred some of the costs which retailers usually bore, like advertising costs, loss on account of damaged goods, etc., to the suppliers...

Localization Strategies
After Carrefour realized that store formats that were successful in other countries might not be successful in Taiwan, it set up stores that often had more than one floor, unlike the western style hypermarkets, which usually occupied a single floor...

Source : Carrefour in Taiwan | Business Strategy Case Studies | Case Study in Business, Management (http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Carrefour%20in%20Taiwan-Business%20Strategy%20Case%20Studies.htm)

False advertising is also one of its reasons for success or so it seems Carrefour Taiwan fined for false advertising - Media (http://www.media.asia/newsarticle/2009_03/Carrefour-Taiwan-fined-for-false-advertising/34820)

[vijeta]

hi,

i would like to have some information on my project
pestle analysis of germany
im not able to find any relevant information.pls help