PR race

[vikram chawla]

Hello MPites...lets enrich our knowledge on PR by discussing the various companies strategies for public relations...every week one company will be discussed...

Lets start off with:

What exactly do you understand of PR.

According to me Public relation is a strategy used by the companies to develop a rapport with customers, employees, stake holders and also public in general...it is done to project a good image of the company in the minds of the people...

Now guys you can throw some more light on the same....

[Kirtisoni]

Hello MPites...lets enrich our knowledge on PR by discussing the various companies strategies for public relations...every week one company will be discussed...

Lets start off with:

What exactly do you understand of PR.

According to me Public relation is a strategy used by the companies to develop a rapport with customers, employees, stake holders and also public in general...it is done to project a good image of the company in the minds of the people...

Now guys you can throw some more light on the same....


Public Relation is a process of manageing the flow of information between the company and its customers/public.

Its all about the reputation of the firm. PR is a double edge sword can be used to bulid or kill you.It's the result of what you do, what you say, and what others say about you.

PR aims at earning understanding and support and influencing opinion and behaviour. ...

Guys I'm looking forward to set a discussion on the the great PR gUys at ADAG company who are handling the current gas agenda, influencing public via newspaper these days.

Lets understand their PR's motto behind this. :SugarwareZ-062:

[kartik]

PR is a companies best recourse to create or protect controversies.

As it happens with most movies, film stars pairing up with each other just to promote a movie is one aspect of PR.

The other aspect is in crisis like the recent one that happened with TATA's for their TAJ line of hotels during the terrorist attacks.

Bisleri, Coke, Cadburys are examples of brands that survived through bad phases due to effective PR.

PR in the public domain would also target campaigns like "Balbir Pasha" AID's awareness campaign or the pulse polio ones.

[Kalpana Heliya]

Hello MPites...lets enrich our knowledge on PR by discussing the various companies strategies for public relations...every week one company will be discussed...

Lets start off with:

What exactly do you understand of PR.

According to me Public relation is a strategy used by the companies to develop a rapport with customers, employees, stake holders and also public in general...it is done to project a good image of the company in the minds of the people...

Now guys you can throw some more light on the same....


Hey Vikram lets understand what is more effective...as this question just poped into my mind now

ADVERTISING OR PR

the Persuasive, Informative,Rememorative or the Comparative Advertising v/s the Public Relations Tools like the News, Speeches, Special Events, Written Material, Audiovisual Material, Corporate Identity excercise or others like social websites, WOM.


Advertising has an extremely wide reach and thus, is one of the most effective tools of marketing.

its expressive nature enables it to strongly influence the consumer.

As against this, the quality of the news, the features of the product it highlights, the placement of this news piece when media relations is used for PR, are all beyond the control of an organization.

Advertising also allows a control over the place, time, duration, and repetition; contrary to PR.

Advertising, in itself implies paid ways of generating positivity in the market about a product.

As against this, PR deals with building long-term relationships and promoting a positive image of the company. PR relates to the unpaid ways of 'being in news'. Thus, the cost incurred for the process of advertising is much higher as compared to that required for building strong public relations.



Both advertising and public relations can be used as tools for branding. It is important to remember that advertising or public relations, alone will never comprise of the marketing strategy of an organization for its product.

[vikram chawla]

completely agreeing with the point made by you kalpana...i would just like to add something to it...

when people read an advertisement or watch one....they know that the company is trying to sell the product or service to them...
whereas in PR....there is a viral effect...if a company makes an impression into a mind of one consumer...he then refer the same thing to other people...and thus the company is able to project the image of itself and its products in a favourable manner....

[Kamya]

Pr is needed more by the company when it wants to project a good image of the company in the general public...

whereas advertising is more related to products of the companies...