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View Full Version : 4 Ps of Marketing - Philip kotler




kartik
August 19th, 2009, 06:51 PM
Philip Kotler the Marketing Guru discovered the 4 p's of marketing, which are on finger tips of every individual who has to make a career in marketing and sales.

These are considered as the basis of marketing and constitute 4 variables :

1.) Product
2.) Price
3.) Place
4.) Promotion.

All 4 variables have sub variables. To know more click here http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html:(thankss