Dettol presentation

[sudheer]

Hi ...

This presentation was done by our team in Marketing Management .This project is on dettol as a brand



Regards
Sudheer

[vaibhav1484]

hey thanks for this. do u have something similar for lifebuoy?

[potter225]

do u have anything on the dettol ads adn its creative strategy?

[roshcrazy]

hey thanks for this. do u have something similar for lifebuoy?

you may check in this thread:

http://www.managementparadise.com/forums/marketing-management/10494-marketing-products-rural-areas.html

[rishidhawan100]

good work sir...your presentation is full of power content..

[utkarsh_y2j]

Hi ...

This presentation was done by our team in Marketing Management .This project is on dettol as a brand



Regards
Sudheer

hey thank u for the presentation..i was lookin for project on dettol as a brand..

[ashokrahul]

Pretty useful presentation. Was looking for exactly something on these lines

[godonsong]

thanks a lot for the presentation. report..

[arthmagic]

thanks for the presentation! Was looking for something similar with the subject

[vicky_leo]

Nice Presentation...thanks a lot for the work done and for sharing it.

[gautam_bhat05]

Hey All,

Was wondering if anyone has a comparative study on how the hand wash market market has moved after the successful launch of Lifebuoy liquid hand wash.... what were the differing strategies of both Dettol and Lifebouy....
This would be of great help...

MMTIA.

Gautam

[rahul_parab2006]

Hey All,

Was wondering if anyone has a comparative study on how the hand wash market market has moved after the successful launch of Lifebuoy liquid hand wash.... what were the differing strategies of both Dettol and Lifebouy....
This would be of great help...

MMTIA.

Gautam

Dettol liquid continues to be a first-aid staple in most homes. Brand extensions such as Dettol liquid hand wash and Dettol soap have also managed to find a place in people's bathrooms. Reckitt Benckiser's flagship brand, Dettol makes for one-third of the company's Rs 1,000-crore (Rs 10 billion) turnover. Dettol Liquid hand wash created a new market and lords over 60 per cent of market in the category.

chk out these links....might help u on this..........

Management Informatika-Learn and Share- A www.blogomania.in initiative: 07/01/2007 - 08/01/2007 (http://managementinformatika.blogspot.com/2007_07_01_archive.html)

Lifebuoy (http://www.unilever.com/ourbrands/personalcare/lifebuoy.asp)

Marketing Practice: Dettol : 100% protection, Is the brand protected? (http://marketingpractice.blogspot.com/2005/12/dettol-100-protection-is-brand.html)


http://www.managementparadise.com/forums/business-environment-b-e/29378-toilet-soap-industry-competitive-analysis.html

http://www.managementparadise.com/forums/miscellaneous-projects/55103-ppt-lifeboy-soap.html

[vineetgothi]

hey all,
this is my first post...i wud like to see this presentation to find out what dettol is doing about getting out from its "germ protection" positioning.

[dang.rajat]

hey there can anybody gimme da dettol presentation????

[reddragonstrikes]

hey,
thank u for this information yaar..