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Re: BMS 6TH SEM EXAM TIMETABLE
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Re: BMS 6TH SEM EXAM TIMETABLE - June 11th, 2015

BMM Syllabus - Mumbai University Course


Semester I (First Year)

Effective Communication Skills - I

Fundamentals of Mass Communication

Introduction to Computers

Landmarks to 20th Century World History

Introduction to Sociology

Economics


Semester II (First Year)
Effective Communication Skills - II

Political Concepts and Indian Political Systems

Principles of Marketing

Introduction to Psychology

Principles of Management

Introduction to Literature in English


Semester III (Second Year)

Introduction to Advertising

Introduction to Journalism

Introduction to Public Relations

Introduction to Media Studies

Introduction to Culture Studies

Introduction to Creative Writing


Semester IV (Second Year)

Mass Media Research

Organizational Behavior

Understanding Cinema

Radio and Television

Advance Computers

Print Production and Photography

ADVERTISING

Semester V (Third Year)

Advertising in Contemporary Society

Copywriting

Advertising Design

Consumer Behavior

Media Planning and Buying

Brand Building

Semester VI (Third Year)

Advertising and Marketing Research

Legal Environment and Advertising Ethics

Financial Management for Marketing and Advertising

Agency Management

The Principal and Practice of Direct Marketing

Contemporary Issues


JOURNALISM

Semester V (Third Year)

Reporting

Editing

Feature and Opinion

Journalism and Public Opinion

Indian Regional Journalism

Niche and Magazine Journalism - I

Semester VI (Third Year)

Press Laws and Ethics

Broadcast Journalism

Niche Journalism - II

Internet and Issue in the Global Media

News Media Management

Contemporary Issues
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