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Parameters for evaluating Ad agency Media services

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Sunanda K. Chavan
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Parameters for evaluating Ad agency Media services - October 20th, 2010

The parameters on which an ad agency’s Media services dept is evaluated are as follows:
(The various parameters are ranked on a scale of 1-10 with 1 being the poorest and 10 being Excellent)

1. Media group actually explores the new uses of various media available
2. Agency media recommendations are objective and reflect sufficient knowledge of company’s
markets, target consumers, services and objectives

3. Agency exhibits a broad capability in media as opposed to specializing in a particular medium

4. Agency keeps client up-to-date on the trends and developments in the field of media

5. Agency subscribes to and makes use of available and applicable syndicated media services

6. Agency engages in original research in the field of selection and usage of media

7. Agency provides client with regular review and analysis of competition’s media’s usage


8. Agency media administrative practices are adequate, including co-ordination of media schedules,
contracts, checking media to verify advertising has run, etc.

9. Agency regularly conducts post-buy analysis on all media placements in a timely manner

10. Agency is effective in media negotiations for best possible rates and position for the company’s
advertising

11. Media plans provide sufficient flexibility for opportunistic buys or other cost saving strategies

12. Agency communication plan objectives and rationale effectively to brand management

13. Media strategies establish specific and measurable goals for reach, frequency and other objectives
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Jitendra Mazee
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Re: Parameters for evaluating Ad agency Media services - February 23rd, 2016

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Originally Posted by sunandaC View Post
The parameters on which an ad agency’s Media services dept is evaluated are as follows:
(The various parameters are ranked on a scale of 1-10 with 1 being the poorest and 10 being Excellent)

1. Media group actually explores the new uses of various media available
2. Agency media recommendations are objective and reflect sufficient knowledge of company’s
markets, target consumers, services and objectives

3. Agency exhibits a broad capability in media as opposed to specializing in a particular medium

4. Agency keeps client up-to-date on the trends and developments in the field of media

5. Agency subscribes to and makes use of available and applicable syndicated media services

6. Agency engages in original research in the field of selection and usage of media

7. Agency provides client with regular review and analysis of competition’s media’s usage


8. Agency media administrative practices are adequate, including co-ordination of media schedules,
contracts, checking media to verify advertising has run, etc.

9. Agency regularly conducts post-buy analysis on all media placements in a timely manner

10. Agency is effective in media negotiations for best possible rates and position for the company’s
advertising

11. Media plans provide sufficient flexibility for opportunistic buys or other cost saving strategies

12. Agency communication plan objectives and rationale effectively to brand management

13. Media strategies establish specific and measurable goals for reach, frequency and other objectives
Well, as we know that there are many factors which should be consider before hiring any ad agency media services and my presentation will evaluate all these factor. So please download and check my presentation. Hey sunanda, your article also explained it very nicely.
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