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Database Marketing
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Manish V Dhanwani
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Database Marketing - May 25th, 2009

This is database mktg.....................

Everything is covered in it
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alex khan
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Re: Database Marketing - May 24th, 2012

Database marketing emphasizes the use of statistical techniques to develop models of customer behavior which are then basically used to select customers for communications. As a consequence, mainframe modernization database marketers also tend to be heavy users of data warehouses because having a greater amount of data about customers increases the likelihood that a more accurate model can be built .

Last edited by umerwaqas; June 24th, 2012 at 09:23 PM..
   
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