The account service, or the account management department, is the link between the ad agency and its clients.
Depending upon the size of the account and its advertising budget one or two account executives serve as liason to the client.
The account executive’s job requires high degree of diplomacy and tact as misunderstanding may lead to loss of an account.
The account executive is mainly responsible to gain knowledge about the client’s business, profit goals, marketing problems and advertising objectives.
The account executive is responsible for getting approved the media schedules, budgets and rough ads or story boards from the client.
The next task is to make sure that the agency personnel produce the advertising to the client’s satisfaction.
The biggest role of the account executive is keeping the agency ahead of the client through follow-up and communications.
Depending upon the size of the account and its advertising budget one or two account executives serve as liason to the client.
The account executive’s job requires high degree of diplomacy and tact as misunderstanding may lead to loss of an account.
The account executive is mainly responsible to gain knowledge about the client’s business, profit goals, marketing problems and advertising objectives.
The account executive is responsible for getting approved the media schedules, budgets and rough ads or story boards from the client.
The next task is to make sure that the agency personnel produce the advertising to the client’s satisfaction.
The biggest role of the account executive is keeping the agency ahead of the client through follow-up and communications.